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Translation | 2012.03.23

Kraft's New Name Close to Russian Translation for Oral Sex - AdAge.com

USA TODAY

Kraft's New Name Close to Russian Translation for Oral Sex AdAge.com "If you miss a national or cultural translation , you end up in this precise situation," said Robert Passikoff, founder and president of Brand Keys. Kraft said it properly vetted the new name. "We did extensive due diligence in testing the name," Kraft ... Kraft No Cunning Linguists In Russia When It Comes To New Snack Brand Name Chicagoist Kraft's New Snack Business to be Called 'Mondelez' Fox Business Kraft's new name sounds naughty in Russian Crain\'s Chicago Business CBS Local all 342 news articles »

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