Mail & Guardian Africa | African retailers listen up: the 'spray and pray' days of advertising are over. Get on the bus Mail & Guardian Africa For the African context, this is exciting because there is no need for translation into local languages – you don't encode translation software, you literally teach the machine a new language, and by trial and error it picks up on nuance, tone and ... |
For more information, please visit
http://news.google.com/news/url?sa=t&fd=[...]ailers-listen-up-the-spray-and