SMI Eye Tracking Joins Red Bull High Performance Initiative

TELTOW, Germany--(BUSINESS WIRE)--SensoMotoric Instruments (SMI), a leading eye tracking technology company, has partnered with Red Bull to develop new approaches to high performance training through the use of cutting edge technologies. Red Bull selected the SMI Eye Tracking Glasses (ETG) for mobile eye tracking as part of the Red Bull Surf Science Project. The ultimate goal: Rollout this program to other sports to improve performance of pro athletes and novices alike. In the Surf Science proj

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