Sunday, April 28, 2024

Industry | 2016.05.22

African retailers listen up: the 'spray and pray' days of advertising are over. Get on the bus - Mail & Guardian Africa


Mail & Guardian Africa

African retailers listen up: the 'spray and pray' days of advertising are over. Get on the bus
Mail & Guardian Africa
For the African context, this is exciting because there is no need for translation into local languages – you don't encode translation software, you literally teach the machine a new language, and by trial and error it picks up on nuance, tone and ...

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