Technology | 2017.05.17
IAB Clarifies Processes for Automated Digital Advertising
NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors. The report sets out a consistent vocabulary and structure for programmatic advertising, including details of the core processes, tasks, and platforms involved in automating digital advertising. The paper intends to shift the i
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