Technology | 2016.05.24
Acxiom Enhances Proprietary Recognition Capabilities, Broadens Reach for Marketers
LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced strategic “next-gen” enhancements to its proprietary recognition technology, AbiliTec®, closing the gap between brands’ online and offline customer information, broadening marketers’ ability to bring together disparate consumer data sources for a single, current and accurate view of a customer across all channels. The explosion of channels, along with chan
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