Technology | 2016.04.22
LiveRamp Partners With DigitasLBi to Connect Data for Smarter Media Planning
SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp™, an Acxiom® company, today announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp’s data connectivity services to link data from multiple first and third party data sources within DigitasLBi’s IDIOM™ platform, an insight tool to generate better media decisions and smarter content and creative strategy. “DigitasLBi’s data-inspired
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