Rocket Fuel’s Programmatic Marketing Platform Further Enhanced by Merkle’s DataSource™ National Consumer Database

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced that Merkle’s DataSource digital segments are now available through the Rocket Fuel platform to drive higher performing marketing outcomes for marketers and agencies. “Rocket Fuel’s Moment Scoring technology, combined with Merkle’s highly predictive and descriptive DataSource segments, enables us to offer smarter ad campaigns that are informed by more precis

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