Technology | 2016.03.30
AdTheorent® Partners with Placed to Provide Real-Time Digital Campaign Optimization
NEW YORK--(BUSINESS WIRE)--AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, announced today its enhanced integration with Placed, Inc., the leader in ad to in-store attribution. This strategic integration allows AdTheorent to use Placed-powered intelligence to optimize campaigns during flight. Using Placed Optimization, which enables programmatic in-flight optimization, AdTheorent is able to develop predictive models which ident
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