Technology | 2016.03.05
Rubicon Project Announces Global Launch of Exchange API Technology Following Strong Initial Customer Results
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the world’s largest advertising marketplaces, today announced significant initial partner adoption of its Exchange Application Programming Interface (“xAPI”), which allows partners, media companies, proprietary ad serving technologies, and mobile app developers to create a unified auction between all of their demand sources. xAPI enables companies to leverage Rubicon Project’s mature, established technology for ac
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