Technology | 2016.01.25
2016 IAB Annual Leadership Meeting Themed ‘The Next $50 Billion’ Brings Top Names in Digital Media & Marketing Executives Together in Palm Desert, CA
PALM DESERT, Calif.--(BUSINESS WIRE)--Amid a historic snowstorm that shut down large swathes of the United States, the Interactive Advertising Bureau (IAB) 2016 Annual Leadership Meeting commenced in Palm Desert, CA, bringing together leading digital media and marketing executives to discuss shifts in the media and marketing landscape. Interactive advertising is now a $50 billion dollar industry, and this year’s program will explore how technology, creativity, and consumer insights will need to
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