Technology | 2015.10.30
Technology Business Research Releases New Report on Data Management Platforms; Highlights Rocket Fuel’s DMP Leadership
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced that Technology Business Research (TBR) has completed a report commissioned by Rocket Fuel entitled, “Data Management Platforms (DMPs) will flourish in the data-centric economy.” The report is aimed at informing agencies and brands on the necessity and value of integrating a DMP as part of their overall programmatic marketing strategy. “Rocket Fuel is frequently
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