Technology | 2015.10.05
Launch of Disney’s Playmation Heralds a New Way to Play for Kids and Families
GLENDALE, Calif.--(BUSINESS WIRE)--Disney Consumer Products and Interactive Media (DCPI) and Hasbro, Inc. today launched Playmation Marvel’s Avengers – the next step in the evolution of play. The groundbreaking system of connected toys and wearables fuses technology and digital storytelling to create a completely new category of play. Hitting shelves across the U.S. and Canada for the first time today, the new toy/game hybrid aims to inspire both kids and parents to get active and creative at p
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