Visible Measures Receives Media Rating Council (MRC) Accreditation for Viewability

BOSTON--(BUSINESS WIRE)--Visible Measures, the leader in content advertising technology, today announced that the Media Rating Council (MRC) has accredited desktop viewable impressions and related viewability metrics for the company’s SkipStream, ChoiceRoll and Pre-Roll video ad formats, as well as Total Display Impressions (served). This expands Visible Measures suite of accredited video metrics by adding to Total Video Impressions (served), Engagement Score and True ReachTM. The MRC is a non-

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