Technology | 2015.09.29
GumGum and The Trade Desk Partner to Bring Highly Viewable In-Image Advertising Formats to Brands Programmatically
LOS ANGELES--(BUSINESS WIRE)--GumGum, the digital marketing platform for the visual web, and The Trade Desk, a leading Demand Side Platform (DSP) in advertising technology\'s $20 billion programmatic industry, today announced a partnership and direct integration that makes GumGum\'s in-image advertising inventory available programmatically within The Trade Desk. The integration has been successfully used by over 35 brand clients. The Trade Desk is the first DSP to enable programmatic access to Gu
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