Technology | 2015.09.17
Publisher Co-Operatives Expand Beyond Europe, Signaling Global Trend
LOS ANGELES & LONDON--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), a global technology company powering the only independent advertising solution to automate the entire digital advertising ecosystem, has announced the launch of the first publisher co-operative to be established outside of Europe on its platform, signaling a global trend of publishers coming together to combine programmatic inventory and data in an effort to achieve greater scale, efficiencies and competitive advantage. RPA (R
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