Training | 2015.09.17
Rocket Fuel Leads Programmatic Industry beyond 1:1 Marketing with “Marketing in the Moment” to Improve Performance and Reduce Wasted Spend
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), the leading Programmatic Marketing Platform provider with Moment Scoring™ technology, today introduced its “Marketing in the Moment” approach to move marketers beyond one-to-one marketing and deliver higher performing marketing campaigns at the precise moment of influence. With 1:1 marketing, marketers waste dollars messaging to static segments and profiles, constraining themselves with predetermined spend by channel and evaluat
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