NetBase Announces Audience Fingerprints in Suite of Audience Marketing Tools

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--NetBase, the enterprise-scale social media analytics company, today announced Audience Fingerprints, the newest enhancement to the company’s core product. It is the latest in a series of innovations around Audience Marketing. NetBase Audience Fingerprints enables brands and agencies to translate their customer segments for deeper insight. With Audience Fingerprints, brands can understand what a segment is saying about a specific topic or campaign while en

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