Technology | 2015.07.31
Merkle Launches New Product, DataCheck
COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new DataCheck, a proprietary tool for the assessment of B-to-B data quality. Merkle’s DataCheck offering was created to help marketers analyze and gauge the quality of their data in order to make informed and profitable marketing decisions. The evaluation occurs across four key dimensions and identifies where there are gaps and areas for
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