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Technology | 2015.05.12

Cadreon and TubeMogul to Build TV Automation Platform

NEW YORK--(BUSINESS WIRE)--Cadreon, the digital marketing services platform of IPG Mediabrands, announced today that the company has entered into a partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software platform for video advertising, to build a custom advanced TV automation platform. The two companies will apply best-in-class technology from TubeMogul and data intelligence from Cadreon to jointly build an automation system to scale automated buying efforts in TV, creating a p

For more information, please visit
http://www.businesswire.com/news/home/20[...]l-Build-TV-Automation-Platform

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