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Technology | 2015.04.30

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also known as Ensemble) from Collective, to extend its programmatic advertising capabilities with new dynamic creative functionality in Adobe Media Optimizer. This technology will help advertisers scale the impact of their display ads by providing a missing link in the current advertising process: the

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