IMS Health Study: New Wave of Technology Drives Breakthrough Approaches in Life Sciences Commercial Operations

PARSIPPANY, N.J.--(BUSINESS WIRE)--Life sciences companies are aggressively embracing new technology-driven approaches to commercialize their products and reduce operating costs, according to a new report issued today by the IMS Institute for Healthcare Informatics. The current technology wave in life sciences – including cloud-based business intelligence applications and storage, embedded analytics and systems integration – has the potential to drive transformational change over the next three

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