Technology | 2009.10.13
Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence
NEW YORK--(BUSINESS WIRE)--MediaMath, the leading digital media buying platform, today announced a separation of its business into Managed Service and Platform divisions. In response to an unmet need in the advertising industry, MediaMath is now offering agency clients software-as-a-service access to its best-in-class technology so they can execute their own trading strategies, as well as an independent managed services option for agencies that prefer a full-service approach. “We’ve
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