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Technology | 2009.08.24

Skura Corporation’s SFX Suite™ Closed Loop Marketing Software Featured in International Business Magazine, Zillion

OAKVILLE, Ontario--(BUSINESS WIRE)--In a recent article in Zillion, a business magazine for international enterprises, Skura Corporation President, Jeff Wessinger, explained the technology behind the SFX Suite™ software. The Skura product uses mathematical algorithms to allow life sciences and pharmaceutical marketing managers to apply what they learn from customers in actual practice. Said Mr. Wessinger, “…it’s not just about capturing data, it’s about providing pr

 

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