Technology | 2009.08.24
Versatel AG Calls on SPSS Inc. to Reduce Customer Churn
CHICAGO--(BUSINESS WIRE)--Versatel AG, one of the largest providers of voice, internet and data services in the German market, is using Predictive Analytics Software (PASW) from SPSS Inc. (Nasdaq: SPSS) to optimize the management of its marketing campaigns to existing customers. Versatel AG invested in SPSS Predictive Analytics technology for its Customer Value Management department. Versatel’s Customer Value Management department was facing various challenges, including a high percentage
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