Technology | 2019.02.05
Market Research News: Aha! Releases Multi-day TruRotation™ Ad/Concept Testing for Online Qualitative Research Platform
Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools . Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation™ allows insight strategists and researchers the ability to deliver a randomized but exact balance of idea presentation for qual/quant ad, concept, and idea testing for consumer and B2B market research studies.
(PRWeb February 05, 2019)
Read the full story at https://www.prweb.com/releases/market_research_news_aha_releases_multi_day_trurotation_ad_concept_testing_for_online_qualitative_research_platform/prweb16068862.htm
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https://www.prweb.com/releases/market_re[...]rch_platform/prweb16068862.htm
