Friday, April 26, 2024

Events | 2018.02.20

GES Tackles Event Measurement with New Offering

GES Measurement & Insights is a standardized methodology that analyzes four key marketing metrics (anticipated pipeline impact, customer retention, brand impact and quality of experience) that directly tie to business outcomes. LAS VEGAS, Feb. 20, 2018 /PRNewswire/ -- GES, a global full-service provider for live events, announced the launch of GES Measurement & Insights, solving a problem that has plagued the marketing industry for decades: how to holistically and accurately assess the impact of live events,...


 

For more information, please visit
https://www.prnewswire.com/news-releases[...]th-new-offering-300600966.html

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