Quality | 2014.03.13
Reckitt Benckiser Selects Cegedim Relationship Management as Global Preferred Supplier of Sales Force Automation (SFA) Solutions for Its OTC Healthcare Business
PARIS--(BUSINESS WIRE)--Cegedim’s SFA offering will enable RB to strengthen customer relationships, enhance sales effectiveness, optimize data quality, improve marketing performance, and mitigate regulatory compliance risks.
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http://www.businesswire.com/news/home/20[...]Relationship-Management-Global
