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Quality | 2010.03.23

Carnegie Mellon University Conducts Study of Made-in-China.com and eCommerce Global Trading Trends

NANJING, China--(BUSINESS WIRE)--We all know speed and convenience rule in the ecommerce space. But how do you replicate the trust and quality of in-person purchasing at a brick-and-mortar store? Simple. You allow for third-party auditing, say researchers at Carnegie Mellon University who studied Made-in-China.com, an online trading portal, which does just that. The researchers conducted a survey which asked 5,250 online buyers to evaluate their relationships and purchasing decisions with Made-i

 

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