Quality | 2009.09.17
Fitch: Media Conglomerate Credit Quality Holding Up Through Downturn
CHICAGO--(BUSINESS WIRE)--The downturn in advertising spending is shaping up to be the worst in history. Sources forecast ad spending to be down cumulatively in the mid-to-high teens, with 2008-2010 all expected to be down years. Many of Fitch\'s expectations going into the downturn have been confirmed, while other uncertainties have emerged or have been sustained, as described in volume II of Fitch\'s \'Credit Encyclo-Media\' new report published this morning. Expectations Confirmed Media companies
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