Monday, April 29, 2024

Industry | 2009.09.01

Holiday Inn® to Save Over $4 Million Annually with Massive Makeover of Familiar Green Signage Using GE LED Lighting

CLEVELAND--(BUSINESS WIRE)--The Holiday Inn brand is currently undergoing a $1 billion global relaunch—the largest in the hospitality industry with more than 3,200 hotels being updated to improve quality and drive consistency at Holiday Inn and Holiday Inn Express hotels around the world. A redesign of the iconic brand logo required new exterior signage for over 3,200 locations. The signage incorporates energy-efficient, long-life GE Tetra® LED lighting systems, which are GE ecomagina

 

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