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Quality | 2009.08.26

Asian Electronics Leaders Note Importance of Branding Strategies at Taiwan Global Brand Forum

TAIPEI, Taiwan--(BUSINESS WIRE)--Asian electronics leaders at the Taiwan Global Brand Forum 2009 held in Taipei offered strategies for brand marketing as the strength of multinational retailers grows. As multinational retail businesses capture more of the global market for electronics, manufacturers need to respond by building strong brands that consumers around the world identify with quality and value, presenters at the Forum said. “Retailers that are getting bigger and bigger are puttin

 

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