Localization | 2009.06.15
Starbucks Goes Glocal in China - Creativematch
| Starbucks Goes Glocal in China Creativematch, UK It was not the first time Starbucks have offered localized products to its Chinese customers. Besides “Zongzi” for the Dragon Boat Festival, Starbucks also offered Cantonese-style pancakes last September and two types of coffee blended with tea during ... |
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