Industry | 2016.03.10
Cadreon and Rubicon Project Partner to Power the Programmatic Upfront
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Cadreon, IPG Mediabrands’ ad tech unit, today announced a global partnership to support Programmatic Direct buying. As the preferred method of transaction shifts to programmatic buying during this year’s Programmatic Upfront, Cadreon will employ Rubicon Project’s Guaranteed Orders platform, the industry’s leading full-stack direct order automation s
For more information, please visit
http://www.businesswire.com/news/home/20[...]ner-Power-Programmatic-Upfront
