Industry | 2016.01.21
Paywizard: The battle for Pay-OTT TV customers hots up as Netflix lays down the gauntlet
LONDON--(BUSINESS WIRE)--Paywizard, the specialist in subscriber management for pay-TV, has drawn up 8 New Year resolutions for OTT (over-the-top) TV providers, to help the industry tackle projected high churn rates in 2016 and increasing competition from global players. The recommendations closely follow the news of Netflix’s expansion into 130 new countries, which puts heightened pressure on existing regional Pay TV and OTT service providers to attract and keep customers loyal, preventing the
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