Industry | 2015.10.01
Regional languages boost effectiveness - Warc
| The Gazette • Western University\'s Student Newspaper | Regional languages boost effectiveness Warc MUMBAI: India's marketers need to consider producing creative in languages other than Hindi and English as these can be much more effective in certain categories, a leading industry figure has said. According to Manav Sethi, group head/marketing at ... Our home and native language Websites, apps cross the language barrier, push biz English is Malayalam |
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