Industry | 2015.08.14
Global Mobile Advertising Revenue Hit $31.9 Billion (€23.9 Billion) in 2014, According to IAB, IAB Europe & IHS
NEW YORK & BRUSSELS--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed today their global figures for mobile advertising revenue which surged 64.8 percent to $31.9bn (€23.9bn) in 2014 from $19.3bn (€14.6bn) in 2013, driven by continued shifts in consumer usage patterns and industry innovations. The global figure of $31.9bn (€23.9bn) for 2014 is made up of these regional shares: North America: 44.9% ($
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