Weinstein Company Becomes First Studio to Use Cardlytics’ Box Office Purchase Data to Engage with Active Moviegoers

ATLANTA--(BUSINESS WIRE)--Cardlytics, the company that pioneered the global Card-Linked Marketing industry, is teaming up with independent media agency Palisades MediaGroup in an innovative new marketing campaign for The Weinstein Company (TWC) that will take a tremendous amount of guesswork out of getting proven moviegoers into theaters opening weekend. The MPAA 2014 Theatrical Market Statistics Report outlines that 11% of moviegoers account for 51% of box office spend. Now more than ever, stu

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