Cardlytics Study: Majority of Americans Want Card-Linked Marketing

ATLANTA--(BUSINESS WIRE)--Cardlytics®, the data and advertising company that pioneered the global Card-Linked Marketing industry, today announced the results of its 2015 Card-Linked Marketing Consumer Sentiment Study. The independent, third-party study of over 2,000 Americans with the Harris Poll determined how a majority of Americans are embracing Card-Linked Marketing, the practice of using purchase data to deliver relevant ads to consumers through their mobile and online banking applications

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