Industry | 2013.05.23
MMA Mobile Video Committee Releases Mobile Video Lexicon To Simplify Communication and Transaction
NEW YORK--(BUSINESS WIRE)--As mobile video consumption continues to surge and prove its effectiveness as a marketing vehicle, there is a demand for a clear, actionable framework that unifies the ecosystem. The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today released a lexicon of definitions and milestones for mobile video advertising. The Lexicon Task Force, a subgroup formed from the MMA Mobile Video Committee, created the recomm
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