Industry | 2012.11.21
Velti & Independent Research Firm Reveal Growth Opportunities in Marketers’ Flawed Approach to Mobile
SAN FRANCISCO--(BUSINESS WIRE)--Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today released new data from a commissioned study conducted by Forrester Consulting on behalf of Velti. The study reveals key findings of the industries’ approach to mobile, including that marketers are repeatedly treating mobile merely as an extension of the desktop and using measurements made for the PC to gauge success for mobile mediums. Additionally, while many r
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