Industry | 2010.03.16
Hyundai and Subaru mark significant growth in brand equity and sales. Coincidence?
NEW YORK--(BUSINESS WIRE)--Leading global market research firm Harris Interactive has released the 2010 results of EquiTrend®, its renowned annual brand equity study that measures over 1,000 brands across 42 categories. Included in the study is a focus on automotive manufacturers, reviewing consumers’ opinions of 35 brands. In a year of turmoil for the automotive industry Hyundai and Subaru stand out as leaders in consistently building consumer brand equity over the past several years
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