Industry | 2010.01.15
Anthony Rose: 'Much of today’s wine is in the hands of global corporations. But the family can be a powerful brand in its own right'
It\'s hard to underestimate the value of family when so much of today\'s wine is in the hands of the faceless global corporations. But the family can also be a powerful brand in its own right. "Family ownership guarantees a patient and long-term outlook, much needed in the wine industry," says Spain\'s Miguel Torres. With Antinori and Mouton Rothschild, Torres is a member of Primum Familiae Vini, a high-powered family association sharing their vision of wine. Ten of Italy\'s Valpolicella families have recently gone down a similar route and New Zealand Family of Twelve, based on the idea of 12 wines to a case, have embraced one another with the aim of flexing their combined muscle.
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http://www.independent.co.uk/life-style/[...]-in-its-own-right-1866864.html
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