--(BUSINESS WIRE)--Computer Applications Development (CAD) is the premier provider of analytical software to the entertainment industry for over 20 years. CAD’s, International TeleVision Research (ITVR) research product is the standard tool for television research. Used by major studios, it tracks over 54 million telecasts worldwide, along with episodes and ad revenue. ITVR was conceived and developed through collaboration with Warner Bros. International Television Distribution and Columbi
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