Industry | 2009.09.15
Premium Burgers Satisfy Consumer Cravings for More Value, Finds Technomic
CHICAGO--(BUSINESS WIRE)--Consumers are relying on restaurants to provide value in hamburgers through premiumization. According to a new report from foodservice industry consultant Technomic, consumers are willing to pay more for a specialty burger, especially a premium burger, than they are for a standard burger, regardless of restaurant segment. “American consumers take their burgers seriously. It may be one area of foodservice where they are less willing to cut back, despite the current
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