Demandware Powers Columbia Sportswear’s New eCommerce Business

WOBURN, Mass.--(BUSINESS WIRE)--Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced that Columbia Sportswear Company™ (NASDAQ: COLM), a global leader in the active outdoor apparel and footwear industries, has launched its first ecommerce site – Columbia.com -- using the Demandware® eCommerce Platform. The site is part of Columbia’s expanded direct-to-consumer strategy, which also includes branded stores and outlets in key global markets, a

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