Industry | 2009.08.02
Claire Beale On Advertising: So which are the best iPhone apps around?
In just 12 months, Apple\'s iPhone App Store has created a new industry that has generated billions of pounds of revenue, provided employment to thousands, and given marketers a powerful new tool in their armoury. There are now 65,000 apps serving more than 45 million iPhone users in 77 countries, with over one billion apps having been downloaded in the last year. Not the sort of opportunity that smart advertisers would pass up, and some of the best iPhone apps have come from the commercial sector – app-vertising. Last year, the global mobile ad market was worth $700m. Fuelled by the growth in commercial apps, expect this to top $7.2bn by 2012. Here is my pick of the 10 best advertising apps from around the world over the past year.
For more information, please visit
http://www.independent.co.uk/news/media/[...]phone-apps-around-1766423.html
