Industry | 2016.06.20
Lost in translation? Why Asia wins less at Cannes Lions - The Drum
| The Drum | Lost in translation ? Why Asia wins less at Cannes Lions The Drum New York, London, São Paulo and Paris were the top cities. Where is Tokyo? Mumbai? Or Bangkok? We spoke to regional and global creative and media talent to find out why this happens and what can be done. Is it a case of things being lost in translation ... |
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