Events | 2016.05.11
DoubleDutch Declares the End of the Event Tech Era, Introduces Future of Live Engagement Marketing
SAN FRANCISCO--(BUSINESS WIRE)--Today, DoubleDutch declared the end of the legacy event tech era and unveiled its plan for the future of Live Engagement Marketing. The company launched its new Live Engagement Platform that is purpose-built to transform analog events into digital, social experiences. With this platform events can finally be measured and managed as easily as other digital marketing channels such as Google ads, social or mobile campaigns and email marketing. “We have long believed
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