--(BUSINESS WIRE)--American Express: WHAT After being announced last October by President Obama, American Express’ Small Merchant EMV Assistance Program will officially kick-off this month. The New York launch event for this educational and financial support program will include: • Gene Marks-led discussion with payments experts on the impact of EMV to small merchants • Live, hands-on demo of the latest point-of-sale systems for EMV • A special preview of the upcoming EMV tour with a
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